Senior Paid Media Buyer for Quick Audit & 1 Ad Set (Short-Term Project)

This is a focused, short-term project for a senior-level paid media specialist who can step in and add instant value. The task is to review our current paid campaigns (across Meta, Google, and TikTok), spot any obvious inefficiencies, and then deliver one tightly-structured ad set for a priority channel. We're after someone who can diagnose issues fast, propose a test angle, and implement a small but meaningful improvement — all within a limited budget.

Context: We're prepping for a bigger push next quarter, but before scaling, we want a fresh pair of expert eyes on our acquisition setup. Past campaigns have shown inconsistent ROAS and unclear conversion tracking. We've got pixels and GTM in place, but attribution isn't fully trusted and there's been some creative fatigue. We're not looking for a full account overhaul at this stage — just a sharp, actionable intervention that can be delivered quickly and prove value in a real-world test.

Key requirements:

• Audit one active campaign for wasted spend, audience overlap, and creative fatigue.
• Deliver a single new ad set (Meta or Google — we’ll clarify which) with 3–4 angles or hooks, tailored for our most important segment.
• Review conversion tracking setup for that ad set (GTM, pixel events, or platform-native) and flag any obvious issues.
• Document your process and key findings in a brief summary (1 page max).
• Suggest a single, testable optimisation or targeting tweak based on the audit.

The ideal freelancer has hands-on experience with Meta Ads, Google Ads, creative testing, conversion tracking, and retargeting logic. Ability to move fast and communicate clearly is critical. This is a senior-level request, but the scope is intentionally tight due to budget. We're not expecting a full strategy — just sharp execution and a fresh perspective on one campaign and ad set.

Duration: less than 3 months (but actual delivery expected within a week or two). If this pilot delivers results, there’s genuine potential for a larger retainer as we scale.

Let us know if you’ve handled similar quick-turnaround audits or test projects. Open to your honest feedback on what’s possible at this budget. Looking forward to collaborating with someone who can make an impact, even in a small window.

To sum up: a senior paid media eye, a fast audit, and one meaningful new ad set — all about making the most of a limited test budget.