Mini Funnel Audit & Optimisation Plan (3-Day Turnaround)

This is a focused, senior-level micro project: I need a sharp eye on our current funnel structure and a concise action plan. We’re a small DTC brand about to increase paid spend, but before that, want to make sure our funnel isn’t leaking conversions at obvious points. The job is to quickly review our landing + checkout flow, spot friction or drop-offs, and outline 3–5 actionable fixes or tests. No need for a full-blown strategy doc—just a punchy, senior perspective to help us prioritise next steps.

What you’ll do: review the live funnel (access provided), map the core customer journey, flag any offer structure gaps, and suggest practical tweaks (upsell/downsell, copy, CTA, or layout). If you notice a quick win, call it out. Senior experience is required—we’re not after generic advice, but insight based on real funnel optimisation work. Please keep it tight, as this is a test run before possible deeper collaboration.

Deliverables: a short written summary (bullets or brief memo), clear points on what to tackle first, and any notes on tracking or measurement gaps you spot. Turnaround: 3 days max from access. If you’ve worked on similar fast funnel audits or have a knack for spotting conversion leaks, this is for you.

Quick note: this is a limited-scope assignment due to budget, but if your recommendations land well, we’ll likely want more hands-on help with execution or deeper testing. Let me know if you have relevant case examples (no need for full portfolio, just a line or two is fine). Looking forward to seeing how you’d approach this.

In short: senior eyes on our funnel, actionable quick fixes, and a pragmatic plan to boost conversion before scaling up paid traffic.