Retention Email Flows Audit & Cart Recovery Copy (Short Project)

This project is focused on a targeted audit and copy refresh for our core email flows. We’re a DTC brand in the Nordics, and while our automations are running, performance has plateaued. The task: review our onboarding, cart recovery, and winback sequences, then deliver improved copy for the most critical touchpoints.

Scope: With a tight budget and a turnaround of less than 3 months, we’re prioritising high-impact, actionable updates rather than a full lifecycle overhaul. What we need is a senior perspective to spot friction points in our existing flows, suggest sharper segmentation (if possible), and rewrite 1–2 key emails per sequence to increase engagement and conversion. Experience with Klaviyo or similar ESPs, segmentation logic, and proven retention copy is essential.

Project motivation: We’re prepping for a relaunch and want our automated flows to actually convert, not just tick a box. The current copy feels generic, and open rates are dropping—so this is about focused improvement before we invest in bigger changes.

• Audit onboarding, cart recovery, and winback flows (not full rebuilds)
• Rewrite 1–2 emails per sequence (focus on subject lines, preview text, CTA clarity)
• Suggest segmentation tweaks if obvious gaps are found
• Quick Loom or bullet-point summary of findings (no big deck needed)

We’re looking for someone who’s optimised retention for DTC or e-comm brands in Europe, understands what moves the needle, and can deliver crisp, persuasive copy—fast. If this goes well, there’s potential for a deeper engagement after launch. Quick comms and a practical mindset are key. Let us know if you have examples of similar work.

In short: audit, sharpen, and rewrite the emails that matter most. Looking forward to seeing how you’d approach this.