Lifecycle Email Flow Setup for DTC Launch (3-Day Turnaround)

Launching a new product and need an email specialist to set up a targeted lifecycle flow. The project covers the creation and configuration of an initial automated sequence—think welcome, onboarding, or abandoned cart—using a platform like Klaviyo, Mailchimp, or similar. We already have a basic subscriber list; what’s missing is a well-structured flow that nudges users toward first purchase or re-engagement.

Expectations include:

• Designing and building 1–2 core email flows (e.g. welcome + cart recovery)
• Integrating with our store (Shopify/Shopware/Woo)
• Configuring triggers, delays, and basic segmentation
• Drafting clear, conversion-focused copy for each step
• QA to ensure deliverability and correct logic

We’re looking for someone with hands-on experience in lifecycle automation and a track record of improving retention or conversion via email. This is a focused, time-boxed project—ideally completed within 3 days. If you’ve set up similar flows for DTC brands or e-commerce, even better.

Let us know if you have a preferred ESP or platform, and share a quick note about a recent email flow you built.