Quick Audit: GA4 & Pixel Tracking Check (Short Project)

Short project for a hands-on analytics specialist: need a focused review of our GA4 and pixel tracking setup across one main funnel. We're looking for someone who can jump in quickly, spot gaps, and suggest practical fixes. This is not a full rebuild—just a targeted audit and clear recommendations for improvement.

Our current tracking covers basic events, but we're not confident everything is firing as expected. You'll review the existing GA4 configuration, check key event triggers, and look at pixel placements (Meta, Google Ads) to confirm data is being passed cleanly. If you spot obvious misfires or missing conversions, highlight these and outline what needs fixing. No need to implement the changes—just a clear, prioritised checklist is enough for now.

We're an e-commerce team prepping for a seasonal push, and want to make sure attribution is reliable before increasing ad spend. If you can deliver a concise audit with screenshots or notes, that's ideal. Experience with quick-turnaround analytics audits is a plus, but not mandatory. Project duration: less than 3 months, but we'd like a draft review within a week if possible.

Let us know if you've handled similar tracking reviews or audits before. Open to questions if you need access details or specific event lists. Looking forward to your insights!

In short: a quick, practical check of our analytics—no deep dive, just actionable notes.