Senior Email Flow Review & Quick Optimisation (3-Day Turnaround)

Small but important project: need a senior eye on our existing email flows to spot conversion leaks and suggest actionable tweaks. We’re a DTC brand with automated sequences already running (welcome, cart recovery, post-purchase), but engagement and repeat order rates have dipped. This is a quick 3-day turnaround, so we’re not after a total rebuild—just focused, expert feedback and a punchy set of recommendations we can implement right away.

What’s involved? You’ll get access to our main flows in Klaviyo and review copy, triggers, timing, and segmentation logic. Pinpoint the most obvious drop-offs, call out messaging gaps or missed upsell chances, and highlight where our lifecycle strategy could be sharper. If you spot a subject line or CTA that’s underperforming, suggest an alternative or two. We’re looking for someone with senior-level lifecycle experience who can cut through the noise and prioritise fixes that are likely to move the needle—no fluff, no generic advice.

All notes should be practical and easy to action. Ideally, you’ll wrap up with a short summary (max one page) outlining your top 3–5 quick wins, any urgent issues, and a few lines on longer-term opportunities if you spot them. We want to get these tweaks live and monitor impact before our next promo push, so clarity and speed are key.

Skills needed: strong background in lifecycle/email revenue, experience with Klaviyo or similar, and a clear track record of driving retention or reactivation. If you’ve worked with DTC brands or e-commerce flows, even better—but what matters is practical insight and senior-level judgement, not just theory.

To sum up: this is a focused review and optimisation brief, not a full build or long-term retainer. Perfect for a seasoned email pro who likes fast, high-leverage projects. Let us know if you have examples of similar quick-turnaround audits or punchy lifecycle wins.

Looking forward to a sharp, actionable set of recommendations. Thanks!