Senior Email Flow Audit & Quick Retention Review

Short-term project for a senior-level email specialist: we need a rapid audit of our current automated flows and a concise review of our retention sequence. The focus is on identifying immediate, high-impact improvements—especially in onboarding, cart recovery, and reactivation touchpoints.

We're a B2C subscription brand with basic Klaviyo automations live, but engagement and repeat purchase rates have plateaued. The goal is to get clear, actionable feedback on our flows—what's missing, what could convert better, and where we're losing revenue in the lifecycle. You'll have access to current sequence maps, open/click metrics, and key offer details. Please highlight any quick-win segmentation or automation tweaks that could lift retention within the next 2–3 weeks.

We're looking for senior-level insight, not a full rebuild—just smart, targeted recommendations we can implement fast. Expectation is a written report (bullets or short notes are fine), focused on the most urgent lifecycle gaps. Ideal for someone who has optimised similar flows and knows what to look for.

Turnaround: less than a month, but sooner is better. Open to a follow-up project if the first round delivers results.