GA4 & Pixel Tracking Overhaul for E-commerce (3-Day Project)

Our e-commerce team is planning a full review and clean-up of our analytics and tracking stack, focused on ensuring data accuracy as we prepare for a new product launch. The project is scoped for a 3-day turnaround and requires hands-on execution—no generic audits, but practical fixes and clear documentation.

We’re currently using Google Analytics 4, Meta Pixel, and some custom events, but inconsistencies in reported conversions and attribution have caused reporting headaches. We suspect gaps in event mapping, possible double-counting, and incomplete server-side tracking. Our previous implementation was rushed, so we need someone experienced to help us get measurement right before we scale ad spend.

Key deliverables:

• Audit and document the current GA4 and Meta Pixel setup, including custom events and key conversion points.
• Identify tracking inconsistencies, missing events, or data mismatches between platforms.
• Implement fixes for broken or incomplete events—using GTM where possible—and ensure all main conversion actions are firing correctly.
• Advise on (or implement) server-side tracking improvements if feasible within scope.
• Set up basic dashboard reporting for key metrics, ensuring reliable attribution and visibility for paid channels.
• Deliver a short summary of what was changed, why, and any ongoing maintenance advice.

Skills needed: strong hands-on experience with GA4, Meta Pixel, event troubleshooting, GTM, attribution logic, and dashboard basics. Familiarity with server-side tracking and data QA is a plus. We expect you to work independently, communicate clearly, and deliver actionable results, not just recommendations.

Success means our reporting is consistent across platforms, conversions are tracked end-to-end, and we have a clear, reliable view of paid channel performance. If you’ve helped other e-commerce or DTC brands untangle messy tracking setups, this will feel familiar. There’s potential for ongoing work if this project goes smoothly, as we’re planning further growth initiatives later this year.

Let us know if you can start immediately and share a brief example of a similar tracking clean-up you’ve done. Thanks for considering the project!

In short: get our analytics stack working properly so we can trust our data and scale with confidence.