Funnel Audit & Optimisation Plan (Initial Test Task)

Small project: we need a senior-level review of our funnel structure, with practical recommendations for immediate conversion improvement. This is an initial, limited-scope task to test fit before a possible larger collaboration—please focus on actionable, high-impact suggestions rather than a full rebuild. The brand operates in the digital product space (Europe), and we're aiming to reduce drop-off at mid-funnel and improve offer sequencing.

Your deliverable: a concise audit of our current funnel journey, plus a short list of priority changes (upsell/downsells, messaging tweaks, key conversion points). Experience with customer journey mapping and hands-on funnel architecture is required. Please highlight where tracking or analytics gaps might be blocking insight, and suggest 1–2 quick wins that could be implemented with minimal dev time.

This task is designed as a first step—if the recommendations prove effective, we may extend into a broader project. Budget is for this initial review only. If you’ve helped other brands with funnel audits or architecture, mention it in your proposal. Looking for a fast turnaround and clear, senior-level insights.