Offer Positioning & Pricing Specialist for DTC Brand (ICP & Messaging Clarity)

We’re working on refining our offer and pricing for a DTC product launch and need an experienced strategist to help sharpen our value proposition. The focus is on clarifying the ideal customer profile (ICP), tightening messaging, and structuring the offer so it stands out in a crowded market. The project runs for less than 3 months, but we want to get the core positioning and pricing framework nailed early.

You’ll dive into our current product, review existing messaging, and suggest improvements that align with our target audience’s pain points and desires. Expect to work closely with our team to map out bonuses, guarantees, and pricing tiers that make sense for our market and margin targets. We’re not after generic templates—we want specific recommendations that can be tested in live campaigns.

• Analyse current offer, messaging, and competitor landscape
• Define or refine ICP and value proposition
• Develop offer structure with compelling pricing, bonuses, and guarantee concepts
• Advise on messaging hierarchy for landing pages and ads
• Collaborate on go-to-market and initial testing plan

Experience with DTC, e-commerce, or direct response is a plus. Mid-level experience required—you should be comfortable owning the process and communicating rationale behind your suggestions. If you’ve built offers that drove measurable conversion lifts, we’d like to hear about it.

Looking for a clear deliverable within the first few weeks, with some flexibility for feedback and iteration. Let’s get this right before scaling paid traffic. Open to practical, no-fluff approaches. Quick turnaround appreciated.