Landing Page Copy Refresh & CRO Tweaks (Mini Project)

We need a mid-level CRO specialist to enhance our landing pages, focusing on small but impactful improvements under a limited budget. This project involves a quick overhaul of copy elements and minor UX enhancements to drive better conversion outcomes.

The scope includes copy refinement and identifying key areas for A/B testing based on heatmap insights. It's a brief stint to help us set a solid foundation for upcoming campaigns.

• Revise main headline and supporting text
• Simplify form fields to reduce friction
• Implement heatmap analysis findings
• Run 1-2 A/B tests on critical CTAs

Project turnaround is aimed at under a month, aligning with our goal to rebuild conversion rates for our launch next quarter. Perfect for someone who wants a test project with potential for more work as we scale.

Thanks for considering this opportunity!