GA4 & Pixel Tracking Audit (Quick 2-Day Senior Review)

Project involves a focused audit of our current analytics and tracking setup, covering GA4 and core pixel implementations. We're aiming for a clear, actionable review from someone with senior-level experience—ideally, you know the common pitfalls and can spot gaps fast. Our funnel has seen some data inconsistencies lately, especially around conversion attribution and event firing, so this is a priority before we move on to scaling campaigns.

You'll get access to our GA4 property and ad platform dashboards. The goal is to check for broken events, missing conversions, and any obvious misalignments between ad pixels and GA4 events. No need for a full rebuild or a new dashboard—just a sharp, senior eye to flag the main issues and recommend fixes.

We need this turned around in 2 days, as we want to clean up tracking before launching a new offer. If you have experience with server-side tracking or advanced attribution models, that's a plus, but the immediate focus is on the basics: event integrity, pixel firing, and conversion alignment. Please keep feedback concise and actionable—no long reports, just a list of the top 3–5 things to address.

Why this matters: we're getting ready to increase spend, and can't afford to optimise blind. Quick, senior input here will help us avoid wasted budget.

Looking forward to seeing your approach. Quick turnaround and clear, honest notes are what we need.