Senior Analytics Specialist for GA4 & Pixel Audit (1-Day Deep Dive)

Our e-commerce team is preparing for an upcoming campaign push, and we need a sharp analytics professional to audit and refine our GA4 and pixel tracking setup in a single day. The focus is on accuracy, reliability, and actionable data—no fluff, just a clean measurement foundation so we can make smart spend decisions.

Here's the situation: we've migrated to GA4 but aren't fully confident that all events, conversions, and pixels are firing correctly across our funnel. Some discrepancies have popped up between Meta Ads Manager and our GA4 reports, and we're missing a few key custom events on certain landing pages. Attribution also feels off, especially for paid social traffic. We want someone with senior-level experience who can quickly diagnose issues, document gaps, and implement fixes without needing a lot of hand-holding.

Your task will be to:

• Review our current GA4 property, including event structure, conversion goals, and data streams.
• Audit Meta pixel (and Google Ads tag if needed) for correct event firing, deduplication, and UTM handling.
• Identify where tracking breaks or mismatches occur between platforms—especially for paid campaign conversions.
• Implement (or advise on) fixes for key events and ensure server-side tracking is considered where relevant.
• Document any persistent issues, quick wins, and next steps in a clear handover note.

You should be comfortable with GA4 debugging, Tag Assistant, pixel helpers, and have a pragmatic approach to attribution problems (last click vs. data-driven models). Experience with server-side tagging is a plus, but the main priority is making sure all core events are firing and attributed correctly for our main paid channels. The work needs to be completed within 1 day, so we need someone who can jump in fast, ask the right questions, and deliver practical results without overcomplicating things. If you’ve done similar 1-day audits for DTC or e-commerce brands in Europe, that’s a bonus.

Expect access to our GTM, GA4, Meta, and Google Ads accounts, plus a short call to clarify context. We’re looking for actionable fixes, not just a list of issues. The goal: by tomorrow, we want to trust our data again and be ready to scale spend with confidence.

Let us know if you have a proven track record with analytics audits and can deliver under tight timelines. Quick turnaround appreciated.