Senior VSL & Sales Script Writer for DTC Launch (Short-Term Project)

Launching a new DTC offer and need a sharp, conversion-focused scriptwriter for a fast-turnaround project. This is a targeted assignment: you’ll craft a single high-impact VSL script (approx. 4–6 minutes) optimised for cold traffic, plus a short cold outreach message and a call opener for our sales team. The budget is limited for this initial scope, so it’s ideal for a senior who can deliver quality fast—potential for more work if this lands well.

We’ve got product positioning, main offer, and audience research ready. What we need is someone who can translate this into a compelling narrative that hooks, builds trust, handles objections, and pushes for action. If you have experience writing VSLs, demo scripts, or high-ticket sales copy in DTC (especially for new launches or challenger brands), you’ll fit right in. The messaging must be punchy, credible, and conversion-driven—no generic fluff. Prior work in supplements, digital products, or subscription models is a plus, but not required.

You’ll work closely with our founder and paid media manager to make sure the script aligns with our funnel and ad angles. We’ll provide rough structure, key benefits, main objections, and a few competitor references. Your job: turn that into a script that can be recorded by a non-pro, with clear sections (hook, story, offer, CTA) and smart objection handling. We’re aiming for a script that feels direct, relatable, and performance-focused—not overly hypey or corporate. For the cold outreach message and call opener, the tone should be concise and designed to get a reply or a booked call, not just open rates.

We expect a quick draft within a week, with one round of feedback and minor tweaks after. If this script converts, there’s scope for more VSLs, webinar scripts, and ongoing sales messaging work as we scale. Senior-level experience is a must; please include examples of similar scripts or campaigns you’ve worked on (links not required, just context).

In short: a focused VSL script, one cold outreach message, and a call opener—all for a new DTC launch, with a tight budget but potential for more collaboration if you’re the right fit. Looking forward to seeing your approach.