Lifecycle Email Flows & Cart Recovery Setup for DTC Brand (1-Day Turnaround)

This project is focused on setting up and optimising essential email flows for a growing DTC brand. We need a junior freelancer who can help us get the basics right—think onboarding sequences, abandoned cart recovery, and a simple winback campaign. The goal is to increase revenue from our existing customer list and make sure we’re not leaving money on the table from missed conversions.

We’ve got a decent subscriber base, but our current email setup is pretty basic. There’s no proper segmentation yet, and some key flows are missing. You’ll be working with Klaviyo (or a similar platform), and we want to get these flows running quickly so we can see immediate impact. This is a 1-day turnaround project, so you’ll need to be organised and comfortable with fast setups. If you’ve done lifecycle automation before—even just at a junior level—that’s a plus.

Scope includes:

• Set up a basic onboarding flow for new subscribers (welcome email + simple follow-up)
• Create an abandoned cart sequence (2 emails, clear CTAs, basic personalisation)
• Draft a winback campaign for lapsed customers (simple, non-intrusive copy)
• Segment our existing list by engagement (open/click activity)
• Check our current email templates for deliverability basics (no spam triggers, mobile-friendly layout)
• Implement tracking for open/click rates in the email platform

We’ll provide branding guidelines, a few sample offers, and access to our email platform. You’ll need to keep things on-brand, but the priority is functional flows that can be improved over time. No advanced automation or deep analytics required—just get the essentials live, with clean structure and clear reporting enabled.

Why now? We’re relaunching our core product line soon and want these flows ready before the next promotion hits. If this goes well, there’s potential for more work on campaign launches and ongoing optimisation.

Looking for someone who can communicate clearly, flag any blockers fast, and deliver working flows within the 1-day window. Please highlight any experience with Klaviyo, Mailchimp, or similar tools in your proposal. Quick turnaround appreciated.

In short: get our lifecycle basics up and running, so we can start driving more revenue from our list and stop missing easy wins.