Performance-Focused Paid Ads Support for E-commerce Launch (3-Month Project)

Launching a new e-commerce project and looking for a hands-on paid ads specialist to help us get traction across Meta, Google, and TikTok. The initial focus is on structured campaign builds, creative testing, and solid tracking. This is a 3-month engagement, starting with a clear test phase and the potential for ongoing collaboration if results are strong.

Project context: We're a small team based in Europe, prepping for a product launch in the next 4–6 weeks. We have creative assets ready but need help with channel setup, campaign structure, and the right testing cadence. The goal is to validate audiences, optimise ROAS, and quickly identify winning angles. Our budget is limited, so efficiency and measurable results are key.

Key responsibilities:

• Set up and structure new campaigns on Meta Ads and Google Ads, with an eye on best practices for e-commerce (naming conventions, budget allocation, audience segmentation).
• Implement conversion tracking (GTM, pixels, events) to ensure we can trust our numbers from day one.
• Develop a basic creative testing plan—work with our existing assets to test 2–3 angles per channel and iterate quickly based on results.
• Monitor campaign performance, report on key metrics (CPA, ROAS, CTR) and suggest actionable tweaks (bids, budgets, ad copy) weekly.
• Support retargeting setup for both Meta and Google (site visitors, add-to-cart, etc.), with clear audiences and exclusions.
• Advise on TikTok Ads setup if time/budget allows—this is a plus, not a must.

Skills & experience: We're after someone with real-world experience managing paid media budgets for e-commerce (ideally in the €1–5k/month range, but open to those who can operate lean). Solid understanding of conversion tracking (GTM, Meta Pixel, Google Ads tags) is essential. You should be comfortable with hands-on campaign builds, testing frameworks, and reading performance data without fluff. Experience with retargeting, creative iteration, and troubleshooting tracking issues is a bonus.

Work style: Direct communication, clear reporting, and a test-learn-adapt mindset are valued. We're not looking for endless PowerPoints—just practical, actionable advice and execution. If you spot a better way to structure something, say so. We value transparency and speed over perfection.

Timeline: The first 2–3 weeks will be about setup and initial tests. After that, we'll review what worked and double down on what's converting. Expect weekly check-ins and feedback loops. If things go well, there’s a chance for ongoing work as we scale up spend.

Let us know if you’ve worked with similar e-commerce launches before, or if you have a particular strength in creative testing or tracking. Quick turnaround appreciated—ideally, onboarding in the next week or so.

To sum up: we need a reliable paid ads partner to help us launch, learn, and optimise quickly. Looking forward to finding someone who thrives on measurable growth!