Landing Page CRO Audit & Quick Wins (2-Day Turnaround)

This project is for a focused conversion rate optimisation review of a single landing page. We're aiming for actionable feedback and quick wins to boost our conversion rate before scaling paid traffic.

You'll dive into the current landing page, analyse its structure, messaging, and UX flow, and identify friction points that could be hurting signups. We're especially interested in how headline clarity, form placement, and micro-copy might be impacting performance. Experience with heatmap tools and a keen eye for persuasive copy are key for this role.

Expectations:

• Full review of one live landing page (desktop + mobile)
• Detailed notes on usability issues, unclear messaging, or distracting elements
• Suggestions for A/B tests or quick layout tweaks that could lift conversions
• Prioritised list of top 3–5 "quick win" changes, with rationale
• Short summary of CRO best practices relevant to our page type
• Optional: flag any tracking or analytics issues noticed during the review

The ideal freelancer is comfortable working independently and can deliver clear, concise feedback in plain language. If you’ve previously improved conversion rates for e-commerce, SaaS, or lead gen pages, that’s a plus, but not required.

This is a mid-level task, suitable for someone who’s hands-on with CRO audits and landing page optimisation but doesn’t require a senior strategist. We’re not expecting a full redesign or multi-variant test plan—just a sharp, focused CRO review with practical next steps.

Turnaround: 2 days from assignment. We’re doing this audit ahead of a paid campaign push, so timing matters.

To sum up: deliver an actionable CRO audit and clear next steps to help us convert better, fast.