Senior Offer Strategist for DTC Value Proposition & Pricing Audit (Short-Term Project)

We’re a fast-growing DTC brand in Europe preparing for our next major campaign push. Our current offer and messaging have plateaued, and before scaling ad spend, we want a senior strategist to take a hard look at our offer structure, positioning, and pricing. This project is for a sharp audit and actionable recommendations—think of it as a conversion-focused tune-up rather than a full brand overhaul.

Project Scope: You’ll review our current offer, pricing, and messaging (across landing page, ads, and email), analyse how well it matches our ICP, and highlight gaps or missed opportunities. We’re open to seeing competitor snapshots or quick benchmarks if you think it adds value. Your deliverable is a written summary (1–2 pages is fine) with practical suggestions for improving our value proposition, bonus structure, guarantees, or pricing approach to drive better conversion rates.

What We Expect: Ideally, you have senior-level experience with DTC offers, pricing frameworks, and value prop refinement—bonus if you’ve worked with European audiences and understand nuances in buying behaviour. You should be able to spot weak points in positioning, suggest sharper messaging angles, and recommend tweaks that can lift perceived value without overcomplicating our funnel. No need for a full copy rewrite, but concrete headline/CTA ideas are welcome.

We’ll provide access to our current main landing page, a couple of top-performing ad examples, and basic performance data (conversion rates, AOV, etc). If you spot quick wins (e.g., better guarantee phrasing, more compelling bundle logic, or a simple pricing test), we want to hear them. We’re not looking for a theoretical brand strategy deck—real-world, testable advice is what matters.

Timing & Collaboration: This is a short-term project (less than 3 months), but we want actionable insights delivered within the first 7–10 days. If you impress us, there’s scope for a follow-up implementation phase. Expect a fast feedback loop: we’re responsive and can clarify details quickly. If you’ve tackled similar DTC offer audits or helped brands reposition for better conversion, that’s a strong plus—please mention it.

In short: We need a senior eye on our offer and pricing to sharpen our next campaign. Turnaround is important, but quality of insight matters most. If this sounds like your wheelhouse, we’d love to hear how you’d approach it.

Let’s make our value proposition work harder—quick turnaround appreciated!