Quick GA4 & Pixel Audit for Attribution (Senior Input Needed)

Short-term analytics project: need a senior eye on our GA4 and pixel setup to make sure attribution is actually working. We’ve got some event tracking in place, but there are gaps—server-side tracking is only partially configured, and dashboard numbers aren’t lining up with ad platforms. The job is to do a focused review, spot where measurement is off, and give us a clear, actionable list of what needs fixing or tightening up.

Ideal if you’ve worked with GA4, Facebook pixel, server-side tagging, and have a strong sense of attribution pitfalls (last click vs. data-driven, etc). We want a fast, practical assessment and not a full rebuild—just tell us what’s broken, what’s missing, and how to clean up the main issues. We’re prepping for a new campaign push and want to avoid reporting headaches.

Deliverable: 1–2 pages of notes or a quick call walking through the main issues, with priorities. Would appreciate if you can flag any tracking or data QA risks we’re likely to miss. Timeline: less than 3 months, but hoping to sort this in the next week or so. Open to a follow-up job if we need more hands-on help.

Let us know if you’ve done similar troubleshooting for e-commerce or SaaS before. Thanks!