Email Flow Optimisation for Cart Recovery (Quick Audit + Recommendations)

Small but important project: our current cart recovery and post-purchase email flows need a sharp review and actionable tweaks. We're an e-commerce brand aiming to lift revenue from our automated lifecycle campaigns, but recent open rates and conversions have dropped below target. This is a focused 3-day task—ideal for someone with hands-on experience in lifecycle automation and retention sequences.

The work covers:

• Audit of existing cart recovery and reactivation flows
• Spot-checking segmentation logic and trigger timing
• Reviewing copy, subject lines, and CTA structure
• Quick analysis of deliverability basics
• Concrete, prioritised recommendations for improvements

Experience with tools like Klaviyo or similar, plus a practical understanding of lifecycle revenue levers, is expected (mid-level is fine—no need for senior strategist here). We’re cleaning this up ahead of a new promo push, so a fast turnaround is appreciated. Looking forward to your ideas and a quick win on this one.