Email Automation Support for Retention Flows (Short-Term, Junior Role)

We're looking for a junior freelancer to help with the setup and optimisation of core email flows for a DTC e-commerce project. The main focus is on improving our lifecycle revenue via better onboarding, cart recovery, and simple retention campaigns. This is a short-term assignment (less than 3 months) and would suit someone looking to build hands-on experience in email marketing and automation.

The core tasks involve working with our existing email platform to implement, QA, and lightly optimise flows such as abandoned cart, welcome/onboarding, and reactivation. You'll be provided with basic copy and templates, but may need to tweak content or logic to fit our customer segments. We use standard tools, so previous exposure to platforms like Klaviyo or Mailchimp is helpful, but not mandatory. Key skills for this project include a willingness to learn, basic understanding of segmentation, and some comfort working with simple automation triggers.

Our main goal is to boost retention and recover more revenue from lapsed customers. You’ll be asked to check existing flows for basic logic errors (e.g., triggers, delays, incorrect audience), spot obvious deliverability issues, and suggest minor improvements to subject lines or timing. If you’re comfortable with reporting, there’s also a chance to help with weekly send summaries or flagging obvious underperforming sequences. No deep technical setup required—just reliable support and attention to detail as we clean up and relaunch our core flows.

• Assist with onboarding, cart recovery, and reactivation flows
• QA logic, triggers, and audience segments
• Suggest simple tweaks to copy or timing
• Basic reporting support if possible (open rates, clicks, bounces)
• Collaborate with our team to ensure flows are live and functioning

We’re refreshing these flows ahead of a new product launch, so fast turnaround and clear communication are important. If you have a bit of hands-on experience with email platforms and want to learn more about lifecycle automation, this is a good chance to get practical exposure in a real e-commerce setting. Looking forward to finding someone reliable and detail-oriented who wants to grow their skills.

In short: help us get our main email flows working smoothly before our next campaign push.