Help Define Our Offer & Positioning for New Service Launch (Short Project)

Launching a new service soon and need support to clarify our offer, messaging, and pricing so it resonates with our ideal customers. This is a focused, short-term project—think of it as a test assignment to help us get the basics right before we scale up. We’re a small team in the early stages, and want to make sure our value proposition is clear and compelling from the start. If you’re early in your career but have a good eye for what makes an offer stand out, this could be a great fit.

The main goal is to help us sharpen our offer for launch. We already have a rough outline of what we want to sell, but it needs structure: who it’s for, what problem it solves, and why someone should buy from us instead of the competition. Our target is to get a draft of the key offer elements and messaging that we can test on our first landing page. We’re open to ideas on bonuses or simple guarantees that might make the offer more attractive.

Tasks include:

• Reviewing our existing product notes and rough landing page draft
• Suggesting a clear and simple value proposition
• Helping define the ideal customer profile (ICP) in plain language
• Recommending a basic pricing structure—nothing fancy, just something that makes sense for the market
• Drafting a short positioning statement (1–2 sentences) we can use on our site and ads

No need for deep research or a full competitor analysis—just practical advice and a quick turnaround (less than 3 months, but ideally much faster). The focus is on clarity and actionable ideas, not a big strategy deck. If you’ve done similar work for early-stage projects or startups, mention it.

We’re hoping to get the first draft within a week. If this goes well, there might be more work as we refine the offer and expand our marketing. Looking for someone who communicates simply and gives honest feedback, even if it means suggesting changes to our initial ideas.

In short: help us make our offer, positioning and pricing clear so we can launch with confidence. Quick turnaround and practical thinking valued over fancy presentations. Thanks for considering—excited to see what you suggest!