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About Me
I help brands map, audit, and optimise their entire funnel—identifying conversion leaks, designing customer journeys, and implementing strategies that turn traffic into revenue. My approach blends data-driven research with actionable roadmaps, ensuring each step is measured and every fix is prioritised for impact.
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Work experience
Funnel Architect
FunnelWorks Collective
- Duration Jul 1, 2018 - Mar 1, 2021
- Location Greece
Funnel Strategy Consultant
Freelance
- Duration Apr 1, 2021 - Current Position
- Location Greece
Education
Computer Science
Athens University of Economics and Business
- Degree BSc Marketing & Communication
- From-To Feb 28, 2016 - Dec 3, 2016
Skills
- Funnel Strategy
- Conversion Rate Optimization (CRO)
- Funnel Audit
- Customer Journey Design
- Lead Magnet Strategy
- Conversion Leak Diagnosis
- Funnel KPI Tracking
- Upsell & Downsell Strategy
- Experiment Roadmapping
- Voice of Customer (VoC) Research