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About Me
Performance-driven email marketer with deep experience designing onboarding flows, winback campaigns, and high-converting newsletter sequences. Skilled at segmentation, deliverability optimisation, and crafting messages that drive measurable revenue. I love building journeys that move users from first touch to loyal customer.
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Work experience
Email Marketing Specialist
FlowMakers Studio
- Duration Sep 1, 2019 - Aug 1, 2022
- Location Portugal
Lifecycle Copywriter
Freelance
- Duration Sep 1, 2022 - Current Position
- Location Portugal
Education
Computer Science
Universidade Nova de Lisboa
- Degree MSc in Communication Sciences
- From-To Sep 1, 2017 - Jul 1, 2019
Skills
- Email Copywriting
- Lifecycle Marketing
- Email Automation
- Segmentation Strategy
- Klaviyo
- A/B Testing Emails
- Welcome Sequences
- Deliverability Optimization
- Newsletter Strategy
- Cart Abandonment Strategy