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About Me
I help brands get reliable data by building robust tracking systems and dashboards. My focus is clean GA4 and GTM setups, event architecture, and attribution you can trust. If your reporting feels messy or conversion data is inconsistent, I’ll get you back on track so you can actually scale what works.
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Work experience
Analytics Implementation Specialist
Insight Metrics Collective
- Duration Jul 1, 2018 - Jan 1, 2022
- Location Denmark
Tracking & Attribution Consultant
Freelance
- Duration Feb 1, 2022 - Current Position
- Location Denmark
Education
Computer Science
Aarhus Universitet
- Degree MSc, Digital Business & Analytics
- From-To Sep 1, 2016 - Jun 1, 2018
Skills
- GA4 Implementation
- Google Tag Manager (GTM)
- Event Tracking
- Attribution Setup
- Data Layer Design
- Tracking QA
- Looker Studio Dashboards
- UTM Governance
- Server-Side Tracking
- Dashboard Design