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About Me
Performance-focused media buyer with hands-on experience scaling ad accounts across Meta, Google, and TikTok. Skilled in creative testing, account structure, and tracking setup to drive measurable CPA and ROAS improvements. I align landing pages to campaign goals and use data-driven testing frameworks to optimise results.
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Work experience
Paid Media Specialist
AdVantage Digital
- Duration Sep 1, 2019 - Oct 1, 2022
- Location North Macedonia
Performance Marketing Consultant
Freelance
- Duration Nov 1, 2022 - Jun 1, 2023
- Location North Macedonia
Education
Computer Science
Ss. Cyril and Methodius University
- Degree Bachelor of Marketing
- From-To Mar 24, 2016 - Dec 8, 2018
Skills
- Media Buying
- Campaign Strategy
- Account Structure
- Creative Testing
- Ad Copywriting
- Budget Pacing
- Meta Ads Setup
- ROAS Optimization
- Conversion Tracking Setup
- Retargeting Strategy