50+
Total Earned
Available for Work
About Me
I help brands get reliable data for better decisions—whether it’s GA4 implementation, event tracking, or building dashboards that actually make sense. My work focuses on accurate measurement, robust GTM setups, and actionable attribution, so teams can optimise spend and scale with confidence.
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Work experience
Tracking Implementation Specialist
Insight Digital Analytics
- Duration Feb 1, 2019 - Sep 1, 2022
- Location Ireland
Analytics & Tracking Consultant
Freelance
- Duration Oct 1, 2022 - Current Position
- Location Ireland
Education
Computer Science
Trinity College Dublin
- Degree BSc in Computer Science and Business
- From-To Mar 11, 2016 - Nov 21, 2016
Skills
- GA4 Implementation
- Google Tag Manager (GTM)
- Event Tracking
- Attribution Setup
- UTM Governance
- Tracking QA
- Looker Studio Dashboards
- Server-Side Tracking
- Conversions API (CAPI)
- Data Layer Design