200+
Total Earned
Available for Work
About Me
I help brands turn landing pages into growth engines by combining direct response copy, user behaviour insights, and structured testing. My focus is on practical CRO—prioritising hypotheses, running A/B tests, and uncovering friction points to drive real conversion lifts. Used to working with both SaaS and e-commerce teams who need more than just pretty pages.
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Work experience
Landing Page Copywriter & CRO Specialist
Freelance
- Duration Jan 1, 2018 - Jan 1, 2020
- Location Serbia
UX Copywriter
Conversion Studio
- Duration Jul 1, 2017 - Dec 1, 2019
- Location Serbia
Education
Computer Science
University of Belgrade
- Degree BA in Marketing and Communications
- From-To Jun 24, 2014 - Dec 24, 2014
Skills
- Landing Page Copywriting
- Conversion Rate Optimization
- A/B Testing
- CRO Audit
- Wireframing
- Direct Response Copywriting
- CTA Optimization
- Heatmap Analysis
- User Behavior Insights
- Headline & Subheadline Optimization