300+
Total Earned
Available for Work
About Me
I help brands clarify their value proposition, design compelling offers and optimise pricing structures for measurable growth. My work focuses on actionable positioning, messaging frameworks and testing plans that drive higher conversion and lower CAC. Experienced in both DTC and B2B environments—always aiming for clear differentiation and revenue impact.
€
1
Order Completed
0
Active Orders
Work experience
Offer Strategy Specialist
AdValue Consulting
- Duration Jul 1, 2019 - Mar 1, 2022
- Location Croatia
Offer & Messaging Consultant
Freelance
- Duration Apr 1, 2022 - Jul 1, 2025
- Location Croatia
Education
Computer Science
Faculty of Economics and Business, Zagreb
- Degree Master's in Marketing
- From-To Mar 4, 2016 - Dec 28, 2017
Skills
- Offer Strategy
- Value Proposition Development
- Positioning
- ICP Definition
- Persona Research
- Pricing Strategy
- Competitive Research
- Bundle Strategy
- Bonus Stack Design
- Messaging Framework