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About Me
I help brands turn messy tracking into actionable insights. From GA4 and GTM setups to attribution models and dashboard builds, my focus is on clean data and measurable performance. Recent projects include ecommerce tracking migrations, server-side tagging, and automated KPI reporting.
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Work experience
Analytics Implementation Specialist
Pixel Insight Consulting
- Duration Sep 1, 2018 - Nov 1, 2022
- Location Belgium
Tracking & Attribution Consultant
Freelance
- Duration Dec 1, 2022 - Mar 1, 2026
- Location Belgium
Education
Computer Science
Université catholique de Louvain
- Degree Master in Business Analytics
- From-To Sep 1, 2016 - Jun 1, 2018
Skills
- GA4 Implementation
- Google Tag Manager (GTM)
- Event Tracking
- Attribution Setup
- Data Layer Design
- Looker Studio Dashboards
- Tracking QA
- UTM Governance
- Server-Side Tracking
- Funnel Reporting