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About Me
I help Swiss and EU brands turn more clicks into conversions through persuasive landing page copy and data-driven CRO. My approach combines UX research, direct response copywriting, and structured A/B testing to deliver measurable uplift. If you need landing pages that perform, I can help optimise every step from copy to CTA.
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Work experience
Landing Page Copywriter & CRO Specialist
Freelance
- Duration Mar 1, 2019 - Mar 1, 2023
- Location Switzerland
Junior CRO Consultant
ConversionLab Zürich
- Duration Jul 1, 2017 - Feb 1, 2019
- Location Switzerland
Education
Computer Science
Zürcher Hochschule für Angewandte Wissenschaften
- Degree Bachelor of Arts in Communication
- From-To Jun 4, 2015 - Dec 4, 2015
Skills
- Landing Page Copywriting
- Direct Response Copywriting
- A/B Testing
- Conversion Rate Optimization
- CRO Audit
- UX Writing
- Heatmap Analysis
- Landing Page Design
- CTA Optimization
- Benefit-Driven Copy